working with South Shore Hotelier Association

Tides turning equal time passing.

Growing old does not mean getting older-

for tradition does not surrender to modernity

It simply eases itself into each new day.

Being here allows a break from routine,

so that sand castles do (can) hold dreams.

And piers become escape routes from the city

to arrive on a beach where landscape and climate

mean something to each and everyone of us

illuminating the pleasure of holidays